Furla

Milan, August 1st 2023 – Furla unveils “Giardino all’italiana”: the new Fall Winter 2023
campaign. An ode to quietness and architecture: cornerstones of the brand’s minimalist
essence.
Set in the scenic maze garden of the historic Villa Silvio Pellico in Piedmont, the
imagery depicts a nature defined by geometric twists: places where benessere, armonia
and bellezza share the same balance. Blocks of colour and refined shades stand out on
bags, creating images with a strong impact.
Shot by renowned photographer Koto Bolofo, supermodel Irina Shayk personifies a
sophisticated and carefree woman of considerable vitality. The space in which she
moves is outlined by clean and simple lines. This season, Furla narrates the splendour
of Italy through its gardens, translating it onto fine leathers and into the material grace of
autumn colours such as Chianti (purple brown), Soil (dark grey) and Aura (lilac).
The campaign features Furla’s key bags, reinterpreted for the Fall Winter with an
essential aesthetic: from the architectural shape of Unica in the new cocco print to the
maxi bag Giove, designed for everyday use, up to the sleek elegance of the new Flow
top handle bag in smooth leather with the stylized version of the Furla arch.
The FW 2023 collection will be available from July 31st at Furla.com, in Furla stores
around the world, and across its global network of partner retailers.